Core Brands appoints new product manager

Core Brands recently announced the appointment of Neal Ellsworth to the newly created position of product manager, New Initiatives.

Effective immediately, Ellsworth will lead efforts to create new categories of products and new products within established categories. He will be working under the direction of Mike Jordan, Core Brands’ vice president of product management.

Ellsworth formerly served as the product line manager for Affiliate Products and Film Screens at SnapAV. Prior to entering the CEDIA industry, he worked as an analyst at Accenture LLP Jordan said: “Neal brings an in-depth knowledge of product development that will significantly contribute to the evolution of our audio, control, and signal processing brands. Neal will focus on categories that drive attachment sales to our current product offerings, while also helping our dealers to generate more business and satisfy their customers. With his experience, talent and keen eye, he will no doubt be a great addition to the team. We are honoured to welcome him to Core Brands.”

Ellsworth commented: “I am very excited to be a part of the Core Brands team. The company is known for breaking boundaries and developing cutting-edge products that define the custom installation market. I look forward to continuing that tradition and growing our portfolio to create substantial business opportunities for our customers.”

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